Holiday Campaign
12 Weeks of Christmas
More than a holiday livestream. A season-long Amazon experience.
Holiday shopping doesn't happen in a single moment. Shoppers discover products, compare options, watch demonstrations, wait for promotions, build gift lists, and return when they're ready to buy. 12 Weeks of Christmas is designed around that journey.
From October 4 through December 24, 2026, I partner with brands for 12 weeks of recurring Amazon Live visibility, creating multiple opportunities for shoppers to discover your products, see them in action, ask questions, and revisit them throughout the holiday buying season.
What the Partnership Includes
Each brand partnership includes 12 Amazon Live broadcasts, with approximately 60 minutes per broadcast and the ability to feature up to 10 relevant products or ASINs per show.
The campaign isn't designed to repeat the same livestream 12 times. Products, demonstrations, messaging, promotions, and seasonal use cases can evolve throughout the season based on your brand's priorities.
Built Around Your Holiday Calendar
Your campaign can be customized around the moments that matter most to your brand, including Black Friday and Cyber Monday, gifting and stocking stuffers, holiday entertaining, self-care, travel, Christmas preparation, last-minute gifting, brand promotions, and other category-specific opportunities.
Priority products can rotate throughout the campaign, allowing us to highlight the right products at the right points in the season.
Authentic, Interactive Product Storytelling
I don't believe the best livestreams feel like scripted commercials.
Your team is welcome to provide product information, priority products, promotions, coupon details, launches, and suggested talking points. I bring those priorities into an authentic Amazon Live shopping experience where products can be demonstrated, discussed, and explored naturally.
Your team is also welcome to join the livestream and engage with shoppers directly in the live chat.
Why 12 Weeks?
"Instead of asking a single sponsored activation to carry an entire holiday campaign, I give brands repeated, interactive Amazon Live visibility throughout the holiday buying season, allowing shoppers to discover products, see them demonstrated, ask questions, and revisit them as their needs and purchasing decisions develop."
The objective is simple: don't show up for just one holiday shopping moment. Build a presence across the season.
Interested in 12 Weeks of Christmas?
Tell me about your brand, your holiday priorities, and what you're looking to accomplish this Q4.